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Research papers

High tech single source panels for media research

'High-tech' Single Source, or electronic panels, are now a factor in both North America and Europe. Currently, however, these panels are restricted to monitoring certain behaviour - most typically television viewing and purchase of bar-coded...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: James P. King
June 15, 1990
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Citation

King, J. P. (1990a, June 15). High tech single source panels for media research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/high-tech-single-source-panels-for-media-research


Research papers

The question of quality

This paper looks at the current debate in the UK about the role of 'quality' in television broadcasting, starting from an examination of the ways in which the concept of quality has been used by politicians and critics. Data from qualitative and...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Michael Svennevig, David E. Morrison
June 15, 1990
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Citation

Svennevig and Morrison (1990a, June 15). The question of quality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-question-of-quality


Research papers

Qualitative aspects of quantitative decisions

Going beyond "nose-counts", which was the predominant; mode of assigning numerical "values” to TV programmes until how, "values" serving as corner-stones of decisions with much wider repercussions, we rather have to search beyond numbers, for...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Emmanuel Heretakis
June 15, 1990
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Citation

Heretakis, E. (1990a, June 15). Qualitative aspects of quantitative decisions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-aspects-of-quantitative-decisions


Research papers

Researching the growing market for Opera in Britain

This paper reports on a new study examining public opinions towards opera in Britain and provides data on opera's "penetration" in terms of attendances, TV viewing and home ownership of opera recordings. The new survey shows that, although opera fans...

Catalogue: Seminar 1990: Research And Marketing For The Arts
Author: Peter B. Hodgson
June 15, 1990
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Citation

Hodgson, P. B. (1990a, June 15). Researching the growing market for Opera in Britain. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/researching-the-growing-market-for-opera-in-britain


Research papers

TV audience measurement validation

Beginning in 1981 a new facility became available in France : the household audience meter coupled with the Audimat panel system. Each day the viewing figures for the previous 24 hours were made available, precise to the second. And because these...

Catalogue: Seminar 1990: The Quality Of Media Information
Authors: Dominique Scaglia, Jacques Braun
Company: Mediametrie
June 15, 1990
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Citation

Scaglia and Braun (1990a, June 15). TV audience measurement validation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tv-audience-measurement-validation


Research papers

Examining the communication properties of interlinked print and television advertisements

This paper describes a second UK project designed to extend our understanding of how print advertisements and television commercials interact with each other, in communication terms. A previous study along the same lines was the subject of a paper...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Alan Smith
June 15, 1990
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Citation

Smith, A. (1990a, June 15). Examining the communication properties of interlinked print and television advertisements. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/examining-the-communication-properties-of-interlinked-print-and-television-advertisements


Research papers

Do we need panel rotation?

Since January 1 st 1985 GfK TV Research has been carrying out continuous TV audience research in the Federal German Republic and (West) Berlib, at first on behalf of the public-service TV stations, ARD/ARW and ZDF, and meanwhile also for the two...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Lars Gibbe
Company: GfK
June 15, 1990
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Citation

Gibbe, L. (1990a, June 15). Do we need panel rotation?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/do-we-need-panel-rotation-


Research papers

Complementarity between television and magazines

This research was planned in order to check the observations made based upon theoretical works on the complementarity of magazine and television advertising. Although few media-planners doubt the beneficial effects of this complementarity on ideas...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Jean-Pol Thiebaut
June 15, 1990
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Citation

Thiebaut, J. (1990a, June 15). Complementarity between television and magazines. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/complementarity-between-television-and-magazines


Research papers

Media mix and advertising effectiveness

The survey takes the basic problem of planning mixed media campaigns as its start line. Mixed media campaigns have two main objectives: 1. To avoid saturation or erosive effects through the accumulation of exposures in single media. 2. To make use of...

Catalogue: Seminar 1990: The Quality Of Media Information
Author: Rolf Speetzen
June 15, 1990
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Citation

Speetzen, R. (1990a, June 15). Media mix and advertising effectiveness. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-mix-and-advertising-effectiveness